What is AI Coach?
AI Coach is Edthena's instructional coaching platform. It gives every teacher private coaching in the inbox they already check. A teacher uploads a lesson video, specific feedback arrives in minutes, and replying keeps the coaching conversation going. Districts use it to give every teacher coaching that works alongside the coaches they have, within the PD budget they already have.
Instructional coaching software that scales
Hear how schools use AI Coach to give every teacher specific feedback on their own lessons, alongside the coaches a school already has.
What makes AI Coach a complete AI coaching platform
AI Coach combines the capabilities districts look for when evaluating an AI coaching platform:
- Private feedback in minutes. Teachers get specific feedback on a real lesson without waiting for a coaching visit.
- Coaching by reply. The conversation lives in the inbox teachers already check.
- Coaching in every content area. 110 topics across eight areas, each built from its own research base.
- Built to work alongside human coaches and PLCs. Teachers can bring what they're working on to any coach or PLC the district has.
- Built for K-12. Conversations stay between the teacher and the virtual coach. Districts see topics, progress and hours, never the conversation.
Schedule a demo to see these capabilities in action.
Teachers: email [email protected] from your school address to get started.
Coaching for every content area
AI Coach holds 110 coaching topics across eight content areas. The teacher chooses the topic. Behind every topic is a method built from 450+ verified research sources, and each area was reviewed with input from university-based teacher educators.
Core Teaching Practices
The work every classroom shares, in any subject. Includes a ready induction pathway for new teachers.
Example topics
- Checking for understanding and acting on what you find
- Asking questions that get at student thinking
- Building a classroom that runs
Each topic is a focused piece of professional learning, the kind of goal a teacher and a coach would pick together.
Literacy
From foundational reading anchored in the Science of Reading through adolescent disciplinary literacy.
Mathematics
Coaching centered on student mathematical reasoning.
Science
Surfacing student ideas, pressing for evidence, and running investigations students genuinely own.
Social Studies
Arguable questions, deliberation of real public issues, and reasoning like historians.
Technology Integration
Whether technology serves the learning goal and puts students in demanding, creative work.
World Languages
Making the language reachable, getting learners talking to each other, and leaving the repair to the learner when correction comes.
Multilingual Learner Support
For content teachers and ESL or ELD specialists alike, keeping grade-level content open to multilingual learners.
Want the full topic list for your subject? Ask us for the catalog.
How AI Coach works
1. Record
The teacher picks a lesson, records it, and uploads the video. AI Coach runs in the browser, works on Chromebooks, and installs nothing.
2. Get feedback
Feedback arrives in the teacher's inbox in minutes, pointing to specific moments in that lesson.
3. Reply
The teacher replies by email, or logs in to watch the key moments and see patterns across lessons.
Specific feedback in minutes
Feedback points to specific moments in the teacher's own lesson.
Coaching by reply
Replying to the email keeps the coaching conversation going.
One topic at a time
The teacher chooses the topic and works on it across several lessons, and AI Coach brings strategies to try in class.
Topics and progress, not the conversations
Districts see which topics a teacher has worked on and the progress through them, never the coaching conversations.
Specific feedback in minutes
Feedback points to specific moments in the teacher's own lesson.
Coaching by reply
Replying to the email keeps the coaching conversation going.
One topic at a time
The teacher chooses the topic and works on it across several lessons, and AI Coach brings strategies to try in class.
Topics and progress, not the conversations
Districts see which topics a teacher has worked on and the progress through them, never the coaching conversations.
Pricing
All plans include:
- ✓ Unlimited on-demand coaching
- ✓ All eight content areas, 110 coaching topics
- ✓ Personalized onboarding
- ✓ In-app training
- ✓ Customer support
Up to 20 teachers
$1,980
annually
Up to 50 teachers
$3,450
annually
Up to 100 teachers
$4,990
annually
Pricing is based on the number of teachers and buildings in your district.
For a ballpark estimate, we've provided a few examples below.
5 buildings
200 teachers
$13,100
annually
12 buildings
500 teachers
$31,050
annually
25 buildings
1,000 teachers
$62,100
annually
Private by design
A teacher's conversations with the virtual coach stay between the two of them.
Nothing to install
AI Coach runs in the browser and works on Chromebooks.
A PD record the teacher keeps
The teacher can print a record of hours and topics and take it with them.
Bring it to a coach or PLC
Teachers can bring what they're working on to their in-person coach or PLC.
Private by design
A teacher's conversations with the virtual coach stay between the two of them.
Nothing to install
AI Coach runs in the browser and works on Chromebooks.
A PD record the teacher keeps
The teacher can print a record of hours and topics and take it with them.
Bring it to a coach or PLC
Teachers can bring what they're working on to their in-person coach or PLC.
Case studies
How Hernando County doubled its instructional coaching capacity
Facing a high number of alternatively certified teachers, Hernando County Schools used the AI Coach platform to double the number of instructional coaching cycles, ensuring high-impact support for continuous teacher growth.
How Spokane achieved 100% teacher buy-in on professional development
Spokane Public Schools used the AI Coach platform to deliver targeted professional development. In a 2022-23 survey of Spokane teachers, 100% found the coaching meaningful and job-related.
How St. Vrain scaled personalized coaching to 2,000+ teachers
St. Vrain Valley Schools made AI Coach available to its entire teaching staff for self-directed PD and reported deeper learning, greater risk-taking, and professional growth.
Frequently asked questions
Does AI Coach replace instructional coaches?
No. AI Coach works alongside the coaches you already have and adds coaching in between their visits. With AI Coach, every teacher gets specific feedback on their own lessons, and they can bring what they're working on to their in-person coach or PLC, so the coach starts from what the teacher brings.
How is AI used in AI Coach?
AI Coach watches the lesson video a teacher uploads and writes back about specific moments in it: what happened, when, and a question about it. It names the moment, not a score. The teacher interprets and replies, and that exchange is the coaching. Behind the conversation is a coaching method built from 450+ verified research sources, and expert teacher educators reviewed the content. The teacher chooses the topic to work on, and AI Coach brings strategies to try, anchored to the lesson they sent in.
How quickly does a teacher get feedback?
Minutes. A teacher uploads a lesson video, and feedback arrives in their inbox in minutes, pointing to specific moments in that lesson. The teacher replies, and the conversation picks up from there.
How often do teachers use AI Coach?
As often as they teach a lesson they want feedback on. Coaching runs on the teacher's schedule, lesson by lesson, and a teacher works on one topic for as long as it is useful before choosing the next. AI Coach works alongside in-person coaching and adds coaching in between visits.
How do teachers get PD hours?
AI Coach keeps a record of each teacher's hours and the topics they worked on. It documents the teacher's learning over time, and the teacher can print the record and take it with them.
How much does AI Coach cost for my building?
Most school buildings can give every teacher AI Coach for $3,450 a year or less, depending on size.
Here is the pricing for a single building:
- Up to 20 teachers - $1,980
- Up to 50 teachers - $3,450
- Up to 100 teachers - $4,990
How much does AI Coach cost for my district?
Pricing is based on the number of teachers and buildings in your district.
Here are a few examples of whole-district pricing:
- 5 buildings, $13,100
- 12 buildings, $31,050
- 25 buildings, $62,100
Thinking of a cohort model? We can quote you by the number of teachers, too.
We're happy to provide a custom quote if you email us at [email protected].
Which funding options are available?
Our tools are eligible for numerous state and federal funding initiatives, such as Title I, Title II, and IDEA.
We can send you our funding alignment analysis report that was completed by an independent, 3rd-party consultant. Please email us at [email protected] for a copy.
Are the videos secure and private?
A teacher's conversations with the virtual coach stay between the two of them. The district sees participation in AI Coach: topics, progress through those topics, and hours. No one at a teacher's school or district can read their coaching conversations or watch their lesson video through AI Coach. Video is encrypted in transit and at rest, stored in the United States, and never used to train foundation models. Edthena is FERPA compliant, COPPA compliant, a signatory of the Student Privacy Pledge, a recipient of the top privacy evaluation tier from Common Sense Media, and a founding member of the EdSafe AI Alliance Industry Council. Details are on our privacy and security page, and districts can request security documentation.
Contact Us
Add more instructional coaching to your professional learning program. For $3,450 a year, AI Coach delivers more than 600 hours of PD contact to a building of up to 50 teachers.
We literally wrote the book on video coaching
Our Insights
What Is an AI Instructional Coach?
An AI instructional coach coaches a teacher on their own lessons, with specific feedback in minutes and a conversation the teacher continues. Here is how one works and how to judge one.
GoReact Alternative for Teacher Prep Programs: Building on the Video Habit You Already Have
Your program built a video habit on GoReact. Here is what GoReact publishes about its platform today, and how VC3 and AI Coach take candidate video further.
Giving Feedback and Receiving It Are Two Different Skills. Both Can Be Taught.
Post-observation feedback lands or bounces on one sentence. Jennifer Abrams’s six moves for saying the hard thing, plus the receiving-side skill almost no one is taught.
