Edthena AI Coach TIME Best Inventions 2025
SmartBrief innovation awards in AI for AI Coach - Standout Solution
AI Coach Wins Top Product Award from District Administration
EdTech Breakthrough Awards 2022

Curated resources and on-demand advice

The AI Coach platform is trained by experienced instructional coaches and aligned to important professional skills. Teachers identify their priorities and the system delivers customized coaching and resources. Content is regularly updated to ensure the recommendations stay fresh and relevant.

Teacher Practices

Checking for student understanding

Eliciting student thinking through questioning

Providing feedback to students

Positive teacher-student relationships

Clearly presenting content

Differentiation, and more

Science of Reading

Phonemic awareness

Sentence structure

Phonological sensitivity

Decoding

Narrative skills and storytelling 

Vocabulary, and more

Math Support

Promoting mathematical thinking  

Supporting math discourse

Embracing student ideas

Types of questions asked

Using student contributions

Sharing rich explanations

*Module is in research preview.

How AI Coach by Edthena works

01 Analyze

Guided by the virtual coach’s personalized observation tips, teachers analyze their teaching videos with goal-aligned, timestamped comments.

02 Reflect

The virtual coach prompts teachers to reflect on their analysis and develop a near-term goal in their professional growth priority area.

03 Enact

Teachers develop an action plan to enact in the classroom with curated resources from the virtual coach. 

04 Impact

The virtual coach supports teachers to identify the impact of their action plan and learnings for future professional growth.

AI Coach pricing

All plans include: 

Unlimited on-demand coaching

Core teaching practices module

Science of Reading module

Personalized onboarding

In-app training

Customer support

Up to 20 teachers

$1,980

annually

Up to 50 teachers 

$3,450

annually

Up to 100 teachers 

$4,990

annually

AI suggestions for new strategies

Personalized content aligned to each teacher’s professional goals

Teachers learn independently, guided by AI

A guided self-reflection that includes implementing changes in classrooms

Unlimited,
on-demand coaching

Teachers can engage in coaching as often as they like

Dashboards and metrics

Admins can understand teachers’ progress while still respecting privacy

Expert coaching for every teacher without breaking your budget

Provide 600+ contact hours for your teachers for just $3,450 per year.

Private reflection

Teacher conversations with the virtual coach are confidential

Reliable video recording and uploading

Upload from any platform or device, and even use videos from Chromebooks or Zoom-teaching

PD clock hours

Teachers earn a clock-hours certificate for each completed coaching cycle

Shareable reflection log

Teachers can collaborate with colleagues by sharing a PDF of their reflections

100% of teachers surveyed at Spokane Public Schools:  

"Coaching provided by AI Coach is meaningful and directly connected to my work."

 

Personalized, timely instructional coaching

Hear directly from teachers and administrators about how AI Coach is helping them to elevate instructional practice in St. Vrain Valley Schools. 

It's a fantastic resource and tool. This platform leverages AI for self-observation and action planning, supporting teachers of all experience levels with immediate insights." LaTricia Clark, Ed.S.
2023-24 Teacher of the Year
Jennings School District
The technology is accessible, transparent, and takes you minutes to learn how to use it. Charles "Cap" Peck
Professor of Teacher Education

Frequently Asked Questions

AI Coach complements—not replaces—existing coaching efforts. It extends the reach of human coaches, supports teachers between sessions, and ensures all educators have access to high-quality feedback and reflection.

In fact, many instructional coaches are among the strongest advocates for AI Coach because it helps them scale their support, streamline their workflows, and focus in-person time on higher-leverage conversations.

The AI Coach platform uses AI to analyze teacher input and provide personalized suggestions. It’s not scripted or rule-based—each teacher’s experience adapts to their goals and reflections.

It learns about each teacher’s professional priorities and provides relevant guidance, empowering teachers to coach themselves. The virtual coach isn't telling a teacher what to do, instead, it's acting as a thought partner for the teacher to explore their teaching.

For instance, if a teacher focuses on "checks for understanding" (CFUs), they will receive customized observation tips related to CFUs while analyzing their teaching videos. Additionally, teachers will get curated resources to support their growth in this specific area.

 

The coaching cycle is a mix of online and offline work that takes about two hours. Teachers work in the classroom and with the virtual coach throughout the cycle. 

AI Coach - Coaching Cycle Timing

Each part is completed at the teacher's own pace. Teachers can earn two contact hours per coaching cycle.

As a best practice and to establish a consistent routine, we recommend that teachers complete a coaching cycle once per quarter.

At minimum, engaging with AI Coach once in the fall and once in the spring can still yield positive results. Many districts ask teachers to work with AI Coach between in-person coaching sessions, this ensures continued momentum and allows for deeper in-person reflection.

Sample coaching cycle timeline

  Coaching cycles Contact hours
Fall Cycles 1 and 2 4
Spring Cycles 3 and 4 4
Total  4 8

Most schools can provide unlimited, on-demand coaching with the AI Coach platform to their entire building for 3,450 or less.

Single building pricing examples:

Up to 20 teachers - $1,980

Up to 50 teachers - $3,450

Up to 100 teachers - $4,990

AI Coach provides additional coaching capacity for as little as $10 per cycle. For context, in-person coaching averages $1,670 per cycle. 

From one building to an entire district, the AI Coach platform adapts to your needs and makes high-impact coaching accessible at any scale.

Pricing examples for multi-site deployments are included below. 

Multi-building pricing examples:

5 Buildings - $12,100

12 Buildings - $25,400

25 Buildings - $47,400

AI Coach provides additional coaching capacity for as little as $10 per cycle. For context, in-person coaching averages $1,670 per cycle. 

Our tools are eligible for numerous state and federal funding initiatives, such as Title I, Title II, and IDEA. For detailed information and assistance with aligning your funding requests, please contact us.

Absolutely!

AI Coach was designed with privacy in mind. Teachers' videos, reflections, and logs are private by default and are never visible to school or district leaders unless the teacher chooses to share them.

The platform does not collect or store student information and is fully compliant with FERPA and other student data privacy standards. All data is encrypted and stored securely, following industry best practices for cloud-based platforms.

Edthena is committed to protecting the trust of educators and districts. For districts with specific compliance requirements, additional data-sharing agreements or security documentation can be provided upon request.

Contact Us

Transform instruction in your school! Provide 600+ contact hours of high-quality, on-demand coaching to your teachers for just $3,450. Ask us how!

It’s neither practical nor responsible for teachers’ learning to happen in real-time with students.

Our Insights

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Why teachers need a trainer, not a fitness tracker, for professional growth

Data can spark awareness, but it doesn’t drive lasting instructional change on its own. Research shows that ongoing coaching is what helps teachers build skills that actually transfer to the classroom.

AI Coach Named One of TIME’s Best Inventions of 2025

Guess what? AI Coach has earned a spot on TIME’s prestigious list of Best Inventions for 2025. Learn how this innovative platform is changing the way educators enhance their teaching practices and improve student outcomes.

From 3 Hours to 30 Minutes: Streamlining Classroom Observations with Observation Copilot

Stop spending hours on observation paperwork. Learn how Edthena’s new AI-enabled tool, Observation Copilot, dramatically cuts the time it takes prinicipals to generate clear, actionable teacher feedback, without compromising security.