The AI Coach platform is trained by experienced instructional coaches and aligned to important professional skills. Teachers identify their priorities and the system delivers customized coaching and resources. Content is regularly updated to ensure the recommendations stay fresh and relevant.
Guided by the virtual coach’s personalized observation tips, teachers analyze their teaching videos with goal-aligned, timestamped comments.
The virtual coach prompts teachers to reflect on their analysis and develop a near-term goal in their professional growth priority area.
Teachers develop an action plan to enact in the classroom with curated resources from the virtual coach.
The virtual coach supports teachers to identify the impact of their action plan and learnings for future professional growth.
All plans include:
✓ Unlimited on-demand coaching
✓ Core teaching practices module
✓ Science of Reading module
✓ Personalized onboarding
✓ In-app training
✓ Customer support
Up to 20 teachers
$1,980
annually
Up to 50 teachers
$3,450
annually
Up to 100 teachers
$4,990
annually
Pricing is based on the number of teachers and buildings in your district.
For a ballpark estimate, we've provided a few examples below.
200 teachers
$12,100
annually
500 teachers
$25,400
annually
1000 teachers
$47,400
annually
AI suggestions for new strategies
Personalized content aligned to each teacher’s professional goals
Teachers learn independently, guided by AI
A guided self-reflection that includes implementing changes in classrooms
Unlimited,
on-demand coaching
Teachers can engage in coaching as often as they like
Dashboards and metrics
Admins can understand teachers’ progress while still respecting privacy
Private reflection
Teacher conversations with the virtual coach are confidential
Reliable video recording and uploading
Upload from any platform or device, and even use videos from Chromebooks or Zoom-teaching
PD clock hours
Teachers earn a clock-hours certificate for each completed coaching cycle
Shareable reflection log
Teachers can collaborate with colleagues by sharing a PDF of their reflections
100% of teachers surveyed at Spokane Public Schools:
Hear directly from teachers and administrators about how AI Coach is helping them to elevate instructional practice in St. Vrain Valley Schools.
AI Coach complements—not replaces—existing coaching efforts. It extends the reach of human coaches, supports teachers between sessions, and ensures all educators have access to high-quality feedback and reflection.
In fact, many instructional coaches are among the strongest advocates for AI Coach because it helps them scale their support, streamline their workflows, and focus in-person time on higher-leverage conversations.
The AI Coach platform uses AI to analyze teacher input and provide personalized suggestions. It’s not scripted or rule-based—each teacher’s experience adapts to their goals and reflections.
It learns about each teacher’s professional priorities and provides relevant guidance, empowering teachers to coach themselves. The virtual coach isn't telling a teacher what to do, instead, it's acting as a thought partner for the teacher to explore their teaching.
For instance, if a teacher focuses on "checks for understanding" (CFUs), they will receive customized observation tips related to CFUs while analyzing their teaching videos. Additionally, teachers will get curated resources to support their growth in this specific area.
The coaching cycle is a mix of online and offline work that takes about two hours. Teachers work in the classroom and with the virtual coach throughout the cycle.

Each part is completed at the teacher's own pace. Teachers can earn two contact hours per coaching cycle.
As a best practice and to establish a consistent routine, we recommend that teachers complete a coaching cycle once per quarter.
At minimum, engaging with AI Coach once in the fall and once in the spring can still yield positive results. Many districts ask teachers to work with AI Coach between in-person coaching sessions, this ensures continued momentum and allows for deeper in-person reflection.
| Coaching cycles | Contact hours | |
|---|---|---|
| Fall | Cycles 1 and 2 | 4 |
| Spring | Cycles 3 and 4 | 4 |
| Total | 4 | 8 |
Most schools can provide unlimited, on-demand coaching with the AI Coach platform to their entire building for 3,450 or less.
Single building pricing examples:
Up to 20 teachers - $1,980
Up to 50 teachers - $3,450
Up to 100 teachers - $4,990
AI Coach provides additional coaching capacity for as little as $10 per cycle. For context, in-person coaching averages $1,670 per cycle.
From one building to an entire district, the AI Coach platform adapts to your needs and makes high-impact coaching accessible at any scale.
Pricing examples for multi-site deployments are included below.
Multi-building pricing examples:
5 Buildings - $12,100
12 Buildings - $25,400
25 Buildings - $47,400
AI Coach provides additional coaching capacity for as little as $10 per cycle. For context, in-person coaching averages $1,670 per cycle.
Our tools are eligible for numerous state and federal funding initiatives, such as Title I, Title II, and IDEA. For detailed information and assistance with aligning your funding requests, please contact us.
Absolutely!
AI Coach was designed with privacy in mind. Teachers' videos, reflections, and logs are private by default and are never visible to school or district leaders unless the teacher chooses to share them.
The platform does not collect or store student information and is fully compliant with FERPA and other student data privacy standards. All data is encrypted and stored securely, following industry best practices for cloud-based platforms.
Edthena is committed to protecting the trust of educators and districts. For districts with specific compliance requirements, additional data-sharing agreements or security documentation can be provided upon request.
Transform instruction in your school! Provide 600+ contact hours of high-quality, on-demand coaching to your teachers for just $3,450. Ask us how!
Data can spark awareness, but it doesn’t drive lasting instructional change on its own. Research shows that ongoing coaching is what helps teachers build skills that actually transfer to the classroom.
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