How We Started

We are constantly innovating and developing new tools to keep up with the changing needs of teachers and to leverage the best of new technologies available.

We are passionate about and motivated by ensuring that all teachers can access the support that they need to have the greatest impact with their students. We're working daily to transform the process of online collaboration and coaching for educators.

Our team of former educators developed Edthena because of the challenges we faced in our own classrooms. We believe strongly that technology can and should eliminate the barriers to effective teaching and curriculum implementation, while promoting a culture of growth and collaboration across classrooms.

Company Leadership

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Adam Geller, CEO

After leaving the classroom, Adam joined the national strategy team of Teach For America where he helped design a technology platform to improve training new teachers. Adam is a recent Education Ventures fellow at the Kauffman Foundation and also the founder of Teach For Us.

David Weldon, CTO

A seasoned CTO who brings over twenty years of professional experience ranging from natural language processing to web development. His previous startup, Sendori, was sold to Ask.com. David has a masters degree in computer engineering and an MBA.

Edthena Education Advisory Board

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Deborah Ball

Dean Emeritus, University of Michigan School of Education

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Jeff Weltzer

Founder, Transcend Education

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Christina Brodbeck

First Designer, YouTube

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Daniel Kearns

Former Chief Architect, Dreambox Learning

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Gailene Nelson

Director of Product Management, Pearson

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Eliot Levinson

Founder, BLEgroup

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Ron Fortune

Former Chairman, Education.com

Careers With Edthena

We're working daily to transform the process of online collaboration and coaching for educators. If you're passionate about making a difference in the world, you might be a great fit for our team. We post open positions on:

We literally wrote the book on video professional learning.

This playbook draws from researcher and practitioner advice to offer 12 video-based strategies that readers can implement in their own context for facilitating professional development.

“Evidence of Practice clearly shows how video in observation and coaching can further strengthen our teaching practice. It belongs on the shelf of all administrators, coaches, and leadership teams—no matter your current level of expertise in the use of video for professional development.”Elena Aguilar
Author of Art of Coaching

Learn more

Our Insights

See All Blog Posts

Danielson Framework for Teaching Now in Observation Copilot

We’re excited to announce our partnership with The Danielson Group that brings the Danielson Framework for Teaching directly into Observation Copilot. Starting today, you can use this free tool to […]

How to Deliver High-Quality Classroom Video Recording on a Budget

This guide shows K–12 educators how to build a complete classroom video recording kit for just $200 per teacher. Learn what equipment you need, how to set it up, and how to use it for effective teacher coaching.

How Districts Can Scale Instructional Coaching Without Increasing Budget (Florida HB 875 & National Trends)

New mandates demand more teacher support, but budgets stay flat. Learn how districts are using scalable technology to expand coaching and meet expectations without increasing staff.